JACKASS’S CHRIS PONTIUS, JACKSON BROWNE, NEON TREES, KARMIN AND OTHERS CONFIRMED TO JOIN THE FLAMING LIPS ON THE ROAD AND ON THE STAGE AS THEY ATTEMPT TO BREAK JAY-Z WORLD RECORD DURING O MUSIC AWARDS ON JUNE 27
LAUNCH OF NEW MTV HIVE SERIES STOP/WATCH FEATURING CAROLINA CHOCOLATE DROPS, PUNCH BROTHERS, THE HIVES AND OTHERS TO PREMIERE THROUGHOUT THE AWARDS
MORE THAN 31 MILLION VOTES CAST SO FAR, THE LARGEST IN O MUSIC AWARDS HISTORY, IN VIACOM MUSIC GROUP’S GROUNDBREAKING EVENT
June 26, 2012 – (Burbank, CA) – Warner Bros. Records recording artists THE FLAMING LIPS and Viacom Music Group, which includes MTV, VH1, CMT and Logo, today announced that Jackass starChris Pontius, singer songwriter Jackson Browne, alternative rock band Neon Trees, pop duo and O Music Award nominee Karmin and others are set to join THE LIPS on the road and on the stage in their quest to break the Guinness World Records® title for The Most Live Concerts In 24 Hours (Multiple Cities) during the groundbreaking and Webby Award winning O Music Awards,www.omusicawards.com, a digitally driven event that celebrates and honors the artists, fans and innovators impacting digital music culture. More than 31 million votes have been cast- the largest in O Music Awards history.
Beginning June 27at 7:30pm ET, the O Music Awards will play out across all Viacom Music & Logo Group screens and linear networks in the form of the world’s first 24-hour award show live stream via a historic and hectic bus ride through the Mississippi Delta. Two-time O Music Award nominee and multiple Grammy winners THE FLAMING LIPS will board a vintage tour bus named “Endeavor” and zigzag across the region in an attempt to break the world record currently held by Jay-Z. Along the route and throughout the show, O Music Awards will feature a series of 8 concerts (one in each city) for fans to celebrate and cheer THE LIPS on as they attempt to break the record.
Beginning today fans can buy THE FLAMING LIPS AND HEADY FWENDS on physical CD and digitally via all digital retailers.
At each O Music Awards concert, an eclectic mix of artists including Grace Potter & The Nocturnals, Gary Clark Jr., Hunter Hayes, GIVERS, Neon Indian, Grimes, New Fumes and others will play a full set before The Flaming Lips arrive on the bus to take the stage for a not-to-miss mini-set featuring many surprise collaborations and guests. Tickets can be purchased through the individual venues listed here. Additional talent confirmed for the bus and on location in New Orleans include LOVELINE co-host Mike Catherwood, Broadway star and singer Laura Bell Bundy, hip hop artist Big Freedia, actress Alison Haislip, VH1 Top 20 Countdown host Jim Shearer, VH1 Classic That Metal Show host Jim Florentine, LOGO’s RuPaul’s Drag Race star Jujubee, comicJulian Mccullough, What’s Trending host Shira Lazar, TV personality Michelle Collins, comicsJason and Randy Sklar, NextMovie’s McKenna Maduli and more.
Partial proceeds from the show will be donated to VH1’s Save the Music Foundation. Can’t get a ticket or make the show? No worries. The entire show will be streamed live on OMusicAwards.com and accessible on all platforms including mobile and tablets.
During the 24 hour live stream, 24 awards will be presented to winners. Fans can vote now up until the show via OMusicAwards.com in a wide assortment of categories that include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award.
In addition, the show will feature the premiere of the first twelve episodes of STOP/WATCH, a sixty second online music series in which artists have one minute flat to perform a complete song – with a countdown clock running. The first dozen STOP/WATCH artists are Joseph Arthur, Carolina Chocolate Drops, Citizen’s Band, John Forte, The Hives, Rhett Miller, Miracles of Modern Science, Peasant, Punch Brothers, Saint Motel, P.T. Walkley and the Wombats. As each clip is premiered it will take up residency on MTV HIVE, where more STOP/WATCH episodes will be added every few weeks.
O Music Awards will live across all MTV, VH1 and CMT screens. The central hub will be OMusicAwards.com, where fans can vote, toggle between different camera views, as well as watch and share key show moments across their social graphs. On the mobile front, fans will be able to watch the entire show via the mobile web or the MTV News app. Throughout the course of the live event, MTV, VH1, CMT, MTV2 and Palladia will be breaking in from standard programming to provide updates from the road. In addition, each news organization, including MTV News, MTV Hive, VH1 News and others, will be providing up-to-the-minute coverage online and social platforms.
Through a series Mobile Units, Satellite uplink trucks, cell phone transmission devices and state of the art production equipment, the production workflow for the OMA’s reaches new heights in production innovation. We’ll have two of our own 53 foot fully digital and high definition mobile units – Nereus and Barrie on the ground. In addition, the bus will house a NewTek TriCaster 855 to create a fully integrated feed and edit as needed. To transmit while in the venues along the route as well as while driving, LiveU, the cellular-based technology that bonds together multiple 3G and 4G connections for mobile broadcast-quality audio and video uplink, will be supplying five LU70 transmission backpacks. The multiple OMA signals will be fed from the individual concerts via satellites and broadband to the site of the finale concert, New Orleans for editorial integrations and on to Viacom’s Operation Center in New York for encoding to the web, wireless and mobile.
Full itinerary below:
June 27 New Fumes & The Flaming Lips Memphis, TN Handy Park
June 27 Gary Clark Jr & The Flaming Lips Clarksdale, MS Ground Zero Blues’ Club
June 27 Grace Potter & The Nocturnals & The Lips Oxford, MS The Lyric
June 28 Neon Indian & The Flaming Lips Jackson, MS Duling Hall
June 28 Hunter Hayes & The Flaming Lips Hattiesburg, MS Benny’s Boom Boom Room
June 28 Neon Trees & The Flaming Lips Biloxi, MS Hard Rock Casino
June 28 GIVERS & The Flaming Lips Baton Rouge, LA Varsity
June 28 Grimes & The Flaming Lips New OrleansHouse of Blues
Confirmed sponsors include Capital One, Honda, SK Energy, State Farm, and Starbucks® Frappuccino® blended beverages, Samsung, Virgin Mobile, Universal Pictures’ TED.
Executive Produced by Lee Rolontz for Viacom and Ivan Dudynsky for Live Animals.