NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 25 – 31, 2010
FOX DOMINATES THE WEEK WITH FIVE NIGHTLY WINS!
Outstanding ratings from HOUSE, 24, AMERICAN IDOL, HUMAN TARGET, BONES and FRINGE contributed to FOX’s dominant performance last week, bringing the network five nightly wins and a weekly rating of 3.5/10. FOX continues to have a solid hold on the season’s No. 1 spot, leading its nearest competitor (CBS) by +16%.
FOX kicked off the week with its strong Monday lineup of HOUSE and 24, winning the night among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens, and all key male demos and outperforming its nearest competitor (ABC) by +19% among Adults 18-49 and +12% in Total Viewers.
- HOUSE delivered a 5.2/13 among Adults 18-49 and drew 14.2 million Total Viewers, its largest audience since week two of the season.
- Compared to both last week and its prior season average, HOUSE showed a gain of +13% among Adults 18-49.
- 24 posted a steady 3.4/8 among Adults 18-49.
On Tuesday night, AMERICAN IDOL and new action drama HUMAN TARGET delivered an easy nightly win for FOX. FOX dominated over the No. 2 network of the night with advantages of +85% among Adults 18-49, +104% among Adults 18-34, +250% among Teens and +8% in Total Viewers.
- AMERICAN IDOL posted a 9.0/24 among Adults 18-49 and won the hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
- AMERICAN IDOL outperformed its nearest competitor by a substantial +125% among Adults 18-49, +204% among Adults 18-34, +369% in Teens and +21% in Total Viewers.
- In the 9p hour, HUMAN TARGET achieved a 3.1/8 among Adults 18-49 and retained 91% of the previous Wednesday’s audience in Adults 18-49.
Wednesday’s AMERICAN IDOL again propelled FOX to the top with an impressive 9.5/26 among Adults 18-49, outperforming its Tuesday episode by +6% among Adults 18-49 and +5% in Total Viewers. So far this season, AMERICAN IDOL is on par with last year’s average, showing audience retention of 96% among Adults 18-49, 98% among Adults 18-34, and 97% in Total Viewers.
Thursday night’s performances of BONES and FRINGE continued FOX’s winning streak, delivering the network’s highest rated Thursday of the season among Adults 18-49, Adults 18-34 and Total Viewers (excluding sports).
- BONES posted an impressive 3.6/10 among Adults 18-49, its highest rating in over two years. BONES also delivered its highest number of Total Viewers in three years.
- At 9p, FRINGE delivered a solid 3.0/8 among Adults 18-49, tying with its highest rating of the season.
FOX also won the night on Saturday with episodes of COPS and AMERICA’S MOST WANTED both winning their respective timeslots.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/17/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 1/17 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.9/10 4.6/11 +18%
Human Target 2.9/7 3.3/8 +14%
House 4.6/12 5.6/14 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.7/8 3.3/9 +22%
Fringe 2.1/5 2.8/7 +33%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 1/17/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 1/17 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 11.5 13.3 +16%
Human Target 10.1 11.2 +11%
House 12.0 14.1 +18%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.3 10.9 +17%
Fringe 5.7 7.4 +30%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 9 of the Top 20 programs among Adults 18-49: AMERICAN IDOL WEDNESDAY (No. 2), AMERICAN IDOL TUESDAY (No. 3), HOUSE (No. 4), BONES (No. 12), 24 (No. 13), FAMILY GUY (No. 14), HUMAN TARGET SP 1/26 (No. 15), FRINGE (No. 16) and AMERICAN DAD (No. 19).
FOX had 10 of the Top 20 programs among Adults 18-34: AMERICAN IDOL WEDNESDAY (No. 2), AMERICAN IDOL TUESDAY (No. 3), HOUSE (No. 4), FAMILY GUY (No. 5), AMERICAN DAD (No. 8), BONES (No. 11), THE CLEVELAND SHOW (No. 12), THE SIMPSONS (No. 14 tie), 24 (No. 14 tie) and FRINGE (No. 19).
FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2), FAMILY GUY (No. 4), HUMAN TARGET SP 1/26 (No. 5 tie), HOUSE (No. 5 tie), AMERICAN DAD (No. 5 tie), THE CLEVELAND SHOW (No. 8), 24 (No. 12 tie), THE SIMPSONS (No. 12 tie), BONES (No. 14 tie) and FRINGE (No. 14 tie).
FOX had 6 of the Top 20 programs in Total Viewers: AMERICAN IDOL WEDNESDAY (No. 2), AMERICAN IDOL TUESDAY (No. 3), HOUSE (No. 6), BONES (No. 7), 24 (No. 14) and HUMAN TARGET SP 1/26 (No. 19).
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 25 – 31, 2010
MONDAY
8:00-9:00 HOUSE: (A18‑49: 5.2/13, 14.2 Mil Total Viewers)
9:00-10:00 24: (A18‑49: 3.4/8, 10.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 4.3/11, 12.5 Mil Total Viewers)
HOUSE posted a 5.2/13 among Adults 18-49 and delivered its most Total Viewers (14.2 Mil) since week two of this season (9/28/09).
HOUSE was the highest rated program of the night among Adults 18-49, Adults 18-34, and Total Viewers out-performing ABC’s The Bachelor and Castle and NBC’s Chuck, Heroes and Jay Leno Show.
Compared to both last week and its prior season average, HOUSE showed a gain of +13% among Adults 18-49 (5.2/13 vs. 4.6/12 for both). In Total Viewers HOUSE showed gains of +16% (14.2 vs. 12.2 Mil) and +18% (vs. 12.0 Mil) compared to last week and its prior season average, respectively.
HOUSE won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and virtually all key demos.
At 9p, ‘24’ posted a 3.4/8 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens, and all key male demos. FOX showed a significant advantage compared to the No. 2 network of the night among Adults 18-49 (+19%, 4.3/11 vs. ABC’s 3.6/9) and in Total Viewers (+12%, 12.5 vs. 11.2 Mil for ABC.)
TUESDAY
8:00-9:01 AMERICAN IDOL: (A18‑49: 9.0/24, 24.5 Mil Total Viewers)
9:01-10:00 HUMAN TARGET (S): (A18‑49: 3.1/8, 9.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 6.1/16, 17.0 Mil Total Viewers)
Week three of AMERICAN IDOL-TUE posted a 9.0/24 among Adults 18-49. AMERICAN IDOL won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. In fact, AMERICAN IDOL outperformed its nearest competitors in the 8p hour by a substantial +125% among Adults 18-49 (9.0 vs. 4.0 for CBS), +204% among Adults 18-34 (7.9 vs. 2.6 for CBS and NBC), +369% in Teens (7.5 vs. 1.6 for NBC) and +21% in Total Viewers (24.4 vs. 20.2 Mil for CBS.)
At 9p HUMAN TARGET achieved a 3.1/8 among Adults 18-49 and retained 91% the previous Wednesday’s episode (3.4/9). HUMAN TARGET retained 92% of last week’s telecast in Adults 18-34 (2.4/7).
HUMAN TARGET ranked No. 3 in the 9p hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
FOX dominated the next highest rated network for the night with advantages of +85% among Adults 18-49 (6.1/16 vs. 3.3/9 for CBS), +104% among Adults 18-34 (5.1/15 vs. 2.5/8 for NBC), +250% among Teens (4.9/17 vs. 1.4/5 for NBC) and +8% in Total Viewers (17.0 vs. 15.7 for CBS).
WEDNESDAY
8:00-9:00 AMERICAN IDOL: (A18‑49: 9.5/26, 25.7 Mil Total Viewers)
9:00-10:00 STATE OF THE UNION (S): SUSTAINED
8:00-9:00 FOX PRIME: (A18‑49: 9.5/26, 25.7 Mil Total Viewers)
Week three of AMERICAN IDOL-WED posted a 9.5/26 and outperformed Tuesday’s episode by +6% in Adults 18-49 (9.5/26 vs. 9.0/24) and +5% among Total Viewers (25.7 vs. 24.5 Mil.)
AMERICAN IDOL’s average so far this year with six telecasts is right in-line with last year’s average with retention of 96% among Adults 18-49 (10.3/27 vs. 10.7/26), 98% among Adults 18-34 (9.2/27 vs. 9.4/26) and 97% in Total Viewers (27.0 vs. 27.9 Mil.)
AMERICAN IDOL won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
THURSDAY
8:00-9:00 BONES: (A18‑49: 3.6/10, 12.3 Mil Total Viewers)
9:00-10:00 FRINGE: (A18‑49: 3.0/8, 9.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 3.3/9, 10.7 Mil Total Viewers)
BONES posted a 3.6/10 among Adults 18-49, its highest rating in over two years (since Wed., 11/6/07). BONES also delivered its highest Total Viewers in three years (since 2/7/07).
BONES outperformed last week by +3% among Adults 18-49 (3.6/10 vs. 3.5/10) and +3% in Total Viewers (12.3 vs. 12.0 Mil.)
BONES won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54 and virtually all key demos.
At 9p FRINGE delivered a 3.0/8 among Adults 18-49, tied with its highest rating of the season (since its premiere on 9/17/09). FRINGE posted its highest Adults 18-34 and Total Viewers of the season so far.
Compared to last week, FRINGE saw significant gains of +15% among Adults 18-49 (3.0/8 vs. 2.6/7) and +30% in Total Viewers (9.0 vs. 6.9 Mil.).
FRINGE won the 9p hour among Adults 18-49, Adults 18-34, Adults 25-54 and all key demos.
FOX posted its highest rated Thursday night of the season among Adults 18-49, Adults 18-34 and Total Viewers (excluding sports).
So far this season FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks, increasing +25% among Adults 18-49 (2.5/7 vs. 2.0/5) and +65% in Total Viewers (7.9 vs. 4.8 Mil.)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and all key demos.
FOX is up versus last week by +6% among Adults 18-49 (3.3/9 vs. 3.1/8) and +14% in Total Viewers (10.7 vs. 9.4 Mil.)
FRIDAY
8:00-9:00 DOLLHOUSE (S): (A18‑49: 0.9/3, 2.2 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (P): (A18‑49: 1.4/4, 3.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.1/4, 2.7 Mil Total Viewers)
At 8p, DOLLHOUSE posted a 0.9/3 and ranked No. 5 in its time period among Adults 18-49 and No. 3 among Adults 18-34.
At 9p, the season premiere of KITCHEN NIGHTMARES delivered a 1.4/4 ranking No. 3 among Adults 18-49 and No. 1 among Adults 18-34 and Men 18-49/18-34.
FOX ranked No. 4 for the night among Adults 18-49, No. 2 among Adults 18-34 and No. 1 among Men 18-49.
SATURDAY
8:00-8:30 COPS: (A18‑49: 1.9/6, 5.9 Mil Total Viewers)
8:30-8:59 COPS 2 (R): (A18‑49: 2.1/7, 6.4 Mil Total Viewers)
8:59-10:00 AMW: (A18‑49: 1.8/5, 5.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.9/6, 5.9 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked No. 1 in their respective half hours among Adults 18-49, Adults 18-34 and all key demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34 and most key demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and most key demos.
SUNDAY
7:00-7:30 TIL DEATH (P): (A18‑49: 0.8/2, 2.1 Mil Total Viewers)
7:30-7:59 TIL DEATH (P): (A18‑49: 0.9/2, 2.4 Mil Total Viewers)
7:59-8:30 SIMPSONS: (A18‑49: 2.4/6, 4.9 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW: (A18‑49: 2.2/5, 4.5 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18‑49: 3.2/7, 6.2 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18‑49: 2.5/5, 5.1 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18‑49: 2.0/5, 4.2 Mil Total Viewers)
Airing against the highly-rated Grammy Awards on CBS, FOX ranked No. 3 for the night among Adults 18-49 and No. 2 among Adults 18-34 and Teens.
At 8p THE SIMPSONS posted a 2.4/6 among Adults 18-49. CLEVELAND at 8:30p did a 2.2/5, FAMILY GUY at 9p did a 3.2/7 and AMERICAN DAD followed with 2.5/5. TIL DEATH did a 0.8/2 at 7p and 0.9/2 at 7:30p.
JANUARY 25 – 31, 2010
TOTAL PRIMETIME
ADULTS 18‑49 ADULTS 18‑34 VIEWERS (Mil)
FOX 3.5/10 FOX 3.0/9 FOX 9.7
ABC 1.9/5 ABC 1.5/5 ABC 6.3
CBS 3.3/9 CBS 2.5/8 CBS 12.0
NBC 1.6/4 NBC 1.2/4 NBC 5.1