NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 1 – 7, 2010
SUPER BOWL CAN’T TOPPLE FOX’S SEASON HIGH!
FOX is Runner-Up During Super Bowl Week, But Still Claims Top-Rated Week of the 2009-10 Season
The final audition rounds of AMERICAN IDOL, the winter finales of BONES and FRINGE, and strong performances by KITCHEN NIGHTMARES and the NASCAR: BUD SHOOTOUT race led FOX to a weekly rating of 3.2/9 among Adults 18-49. Despite the strong Super Bowl performance on CBS on Sunday, FOX still claims the highest rated week of the season (8.8 rating during the week of 1/18/10, Live + Same Day). This marks the first time since the 2001/2002 broadcast season that the network carrying the football face-off did not also have the top-rated week of the season among Adults 18-49.
On Tuesday, AMERICAN IDOL and KITCHEN NIGHTMARES drew large audiences, leading to a nightly win for FOX in Adults 18-49, Adults 18-34, Adults 25-54, Teens, Total Viewers and all key demos.
• Week four of AMERICAN IDOL auditions posted a solid 9.0/23 among Adults 18-49, and retained 100% of its previous Tuesday’s audience.
• AMERICAN IDOL outperformed its nearest competitor in the 8p hour by an impressive +109% among Adults 18-49, +93% among Adults 18-34, +388% in Teens and +29% in Total Viewers.
• AMERICAN IDOL also outperformed the premiere of ABC’s Lost by a substantial +64% among Adults 18-49 and +104% in Total Viewers.
• In the 9p hour KITCHEN NIGHTMARES posted a 3.8/9 among Adults 18-49, breaking show records by delivering its highest ratings ever in Adults 18-49 and Total Viewers.
Wednesday’s AMERICAN IDOL ROAD TO HOLLYWOOD special gave FOX a dominant win on the night, ranking No. 1 in Adults 18-49, Adults 18-34, Adults 25-54, Teens, Total Viewers and all key demos. FOX crushed the competition, outperforming the No. 2 network of the night by +50% among Adults 18-49, +77% among Adults 18-34, +236% among Teens, and +8% in Total Viewers.
• The 9p AMERICAN IDOL ROAD TO HOLLYWOOD special delivered a 7.8/21 among Adults 18-49.
• So far this season, AMERICAN IDOL’s average for audition episodes has retained 92% of last year’s auditions among Adults 18-49, 93% among Adults 18-34, and 94% in Total Viewers.
• AMERICAN IDOL outperformed its closest competition in the 9p hour by a substantial +105% among Adults 18-49, +113% among Adults 18-34, +455% in Teens and +43% in Total Viewers.
The winter finales of BONES and FRINGE gave FOX a very close second-place finish on a highly competitive Thursday night. So far this season, FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks by +14% among Adults 18-49 and +51% in Total Viewers.
• BONES posted a 3.3/10 among Adults 18-49 and delivered its highest number of Total Viewers in three years (since 2/7/07).
• In addition, BONES dominated its 8p hour among virtually all key demos and was tied for the highest rated procedural of the night, beating CSI (3.2/9) and matching The Mentalist (3.3/9) among Adults 18-49.
• Against all original programming at 9p, FRINGE delivered a 2.6/7 and gained +18% among Adults 18-49, +24% among Adults 18-34 and +23% in Total Viewers versus its prior season average.
Saturday’s NASCAR Race: BUD SHOOTOUT led FOX to a No. 1 ranking for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers and all key demos.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/24/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 1/24 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.7/9 4.3/10 +16%
Human Target 3.1/8 3.6/9 +16%
House 4.4/11 5.3/13 +20%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.8/8 3.4/9 +21%
Fringe 2.1/6 2.9/7 +38%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 1/24/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 1/24 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 11.3 13.0 +15%
Human Target 10.3 11.5 +12%
House 11.6 13.5 +16%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.5 11.1 +17%
Fringe 5.8 7.5 +29%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 4), AMERICAN IDOL WEDNESDAY (No. 5), HOUSE (No. 9), and KITCHEN NIGHTMARE SP 2/2 (No. 15).
FOX had 5 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 4), AMERICAN IDOL WEDNESDAY (No. 5), HOUSE (No. 7), KITCHEN NIGHTMARE SP 2/2 (No. 14) and BONES (No. 20).
FOX had 9 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 3), AMERICAN IDOL WEDNESDAY (No. 5), KITCHEN NIGHTMARE SP 2/2 (No. 6), HOUSE (No. 9), BONES (No. 12), FAMILY GUY (No. 15), FRINGE (No. 18), AMERICAN DAD (No. 20 tie) and THE CLEVELAND SHOW (No. 20 tie).
FOX had 4 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 4), AMERICAN IDOL WEDNESDAY (No. 5), HOUSE (No. 15), and BONES (No. 18).
Week 1/11-1/17/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – FEBRUARY 1 – 7, 2010
MONDAY
8:00-9:00 HOUSE: (A18 49: 4.8/13, 13.4 Mil Total Viewers)
9:00-10:00 24: (A18 49: 3.1/8, 10.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 4.0/10, 11.7 Mil Total Viewers)
HOUSE delivered a 4.8/13 among Adults 18-49 and delivered its highest Adults 18-34 rating in over two months (since 11/16/09).
HOUSE was the highest rated program of the night among Adults 18-34, out-performing ABC’s The Bachelor, CBS’ comedies and CSI: Miami and NBC’s Chuck, Heroes and Jay Leno Show.
HOUSE won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54, Teens and key demos.
At 9p, ‘24’ posted a 3.1/8 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34.
TUESDAY
8:00-9:01 AMERICAN IDOL: (A18 49: 9.0/23, 24.7 Mil Total Viewers)
9:01-10:00 KITCHEN NIGHTMARES (S): (A18 49: 3.8/9, 9.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 6.4/16, 17.0 Mil Total Viewers)
Week four of auditions on AMERICAN IDOL-TUE posted a 9.0/23 among Adults 18-49.
AMERICAN IDOL retained 100% of its Tuesday episode last week in Adults 18-49. AMERICAN IDOL outpaced last week’s Tuesday episode in Total Viewers (24.7 vs. 24.5 Mil.)
AMERICAN IDOL won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. In fact, AMERICAN IDOL outperformed its nearest competitors in the 8p hour by a substantial +109% among Adults 18-49 (9.0 vs. 4.3 for CBS), +93% among Adults 18-34 (7.7 vs. 4.0 for ABC), +388% in Teens (8.3 vs. 1.7 for CBS) and +29% in Total Viewers (24.7 vs. 19.2 Mil for CBS.)
AMERICAN IDOL outperformed ABC’s premiere of Lost by a substantial +64% among Adults 18-49 (9.0/23 vs. 5.5/14) and +104% in Total Viewers (24.7 vs. 12.1 Mil.)
At 9p a special KITCHEN NIGHTMARES delivered a 3.8/9 among Adults 18-49 and posted its highest ratings ever in Adults 18-49 and Total Viewers.
KITCHEN NIGHTMARES ranked No. 2 in the 9p hour among Adults 18-49, Adults 18-34 and Teens.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
.
WEDNESDAY
8:00-9:00 HUMAN TARGET (P): (A18 49: 2.4/7, 7.8 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18 49: 7.8/21, 21.0 Mil Total Viewers)
8:00-9:00 FOX PRIME: (A18 49: 5.1/14, 14.4 Mil Total Viewers)
The AMERICAN IDOL ROAD TO HOLLYWOOD special posted a 7.8/21 among Adults 18-49. With an extra week of auditions, AMERICAN IDOL’s average so far this year with audition episodes retained 92% of last year’s auditions among Adults 18-49 (9.9/26 vs. 10.7/26), 93% among Adults 18-34 (8.7/26 vs. 9.4/26) and 94% in Total Viewers (26.2 vs. 27.9 Mil.)
AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
AMERICAN IDOL outperformed its closest competition in the 9p hour by a substantial +105% among Adults 18-49 (7.8 vs. 3.8 for CBS), +113% among Adults 18-34 (6.4 vs. 3.0 for ABC), +455% in Teens (6.1 vs. 1.1 for ABC) and +43% in Total Viewers (21.0 vs. 14.7 Mil. for CBS).
The 8p time period premiere of HUMAN TARGET posted a 2.4/7 among Adults 18-49.
HUMAN TARGET ranked No. 3 in the 8p hour among Adults 18-49 and Adults 18-34 and No. 1 in Teens.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
FOX dominated the next highest rated network for the night with advantages of +50% among Adults 18-49 (5.1/14 vs. 3.4/10 for CBS), +77% among Adults 18-34 (3.9/13 vs. 2.2/7 for CBS), +236% among Teens (3.7/12 vs. 1.1/4 for CBS) and +8% in Total Viewers (14.4 vs. 13.3 for CBS).
THURSDAY
8:00-9:00 BONES: (A18 49: 3.3/10, 12.4 Mil Total Viewers)
9:00-10:00 FRINGE: (A18 49: 2.6/7, 7.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 3.0/8, 9.9 Mil Total Viewers)
BONES posted a 3.3/10 among Adults 18-49 and delivered its highest Total Viewers in three years (since 2/7/07). BONES won its 8p hour among Adults 18-49, Total Viewers, Adults 18-34/25-54 and virtually all key demos.
BONES was tied for the highest rated procedural of the night, beating CSI (3.2/9) and matching The Mentalist (3.3/9) among Adults 18-49.
BONES outperformed its prior season average by +18% among Adults 18-49 (3.3/10 vs. 2.8/8), by +22% among Adults 18-34 (2.8/9 vs. 2.3/7) and by +28% in Total Viewers (12.4 vs. 9.7 Mil.)
Against all original programming at 9p, FRINGE delivered a 2.6/7 and ranked No. 4 among Adults 18-49, No. 3 among Adults 18-34 and No. 1 among Teens.
Compared to its prior season average, FRINGE saw significant gains of +18% among Adults 18-49 (2.6/7 vs. 2.2/6), +24% among Adults 18-34 (2.0/6 vs. 1.7/5) and +23% in Total Viewers (7.4 vs. 6.1 Mil.).
FOX ranked No. 2 for the night among Adults 18-49, only one tenth behind No. 1 ABC. FOX also ranked No. 2 among Adults 18-34 and Total Viewers and No. 1 among Teens and all key male demos.
So far this season FOX’s regular Thursday programming outperforms last year’s regular Thursday programming for the same weeks, increasing +14% among Adults 18-49 (2.5/7 vs. 2.2/6) and +51% in Total Viewers (8.0 vs. 5.3 Mil.)
FRIDAY
8:00-9:00 HOUSE (RP): (A18 49: 1.2/4, 3.8 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES: (A18 49: 1.7/5, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.5/5, 3.9 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.2/4 and ranked No. 3 in its time period among Adults 18-49 and No. 2 among Adults 18-34.
At 9p, KITCHEN NIGHTMARES delivered a 1.7/5 ranking No. 2 among Adults 18-49 and No. 1 among Adults 18-34 and Men 18-49/18-34.
FOX ranked No. 3 for the night among Adults 18-49 and No. 1 among Adults 18-34.
SATURDAY
8:00-8:18 BUD SHOOT-OUT PRE-RACE (S): (A18 49: 1.9/7, 6.0 Mil Total Viewers)
8:18-8:31 BUD SHOOT-OUT PACE LAP (S): (A18 49: 2.3/8, 7.2 Mil Total Viewers)
8:31-10:12 BUD SHOOT-OUT (S): (A18 49: 2.7/8, 8.2 Mil Total Viewers)
8:00-10:12 FOX PRIME: (A18 49: 2.5/8, 7.8 Mil Total Viewers)
The NASCAR Race: BUD SHOOTOUT led FOX to a No. 1 rank for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers and all key demos.
SUNDAY
7:00-7:29 TIL DEATH: (A18 49: 0.5/1, 1.6 Mil Total Viewers)
7:29-7:59 TIL DEATH: (A18 49: 0.6/1, 1.9 Mil Total Viewers)
7:59-8:30 SIMPSONS (R): (A18 49: 1.3/3, 2.9 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW (R): (A18 49: 1.1/2, 2.5 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18 49: 1.3/3, 3.1 Mil Total Viewers)
9:30-10:00 AMERICAN DAD (R): (A18 49: 1.3/3, 3.1 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 1.0/2, 2.5 Mil Total Viewers)
Airing against Super Bowl XLIV on CBS, FOX’s (mostly) repeat comedies ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
In the 7p hour TIL DEATH did a 0.5/1 and 0.6/1 among Adults 18-49. From 8-10p FOX aired repeats of THE SIMPSONS (1.3/3), CLEVELAND (1.1/2), FAMILY GUY (1.3/3) and AMERICAN DAD (1.3/3).
FEBRUARY 1 – 7, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.2/8 FOX 2.7/8 FOX 9.1
ABC 2.5/7 ABC 2.2/7 ABC 7.0
CBS 8.5/22 CBS 7.3/21 CBS 26.2
NBC 1.5/4 NBC 1.3/4 NBC 4.7