NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 1 – 7, 2010
FOX DELIVERS BEST PERFORMANCE BY A BROADCAST NET
Three outstanding nights of AMERICAN IDOL propelled FOX to No. 1 for the week among Adults 18-49. Despite tough competition including ABC’s season finale of The Bachelor and The 82nd Annual Academy Awards, FOX delivered a 4.1/11 for the week and outperformed its next highest-rated competitor by +8%. Season to date, FOX continues to rank No. 1 among the broadcast networks this season.
On Tuesday, the Top 10 boys competed on AMERICAN IDOL and posted an 8.6/22 among Adults 18-49, leading FOX to a nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
- FOX showed a significant advantage over the No. 2 network of the night, dominating by +161% among Adults 18-49, +196% among Adults 18-34, +281% among Teens and +48% in Total Viewers.
- AMERICAN IDOL retained 95% of the audience of the equivalent episode last year (2/25/09) among Adults 18-49, 97% among Adults 18-34 and 96% in Total Viewers.
- Compared to the previous week’s Tuesday performance show, AMERICAN IDOL held 96% of its audience among Adults 18-49, 93% among Adults 18-34 and 97% in Total Viewers.
On Wednesday, the Top 10 girls competed on AMERICAN IDOL, posting an 8.5/23 among Adults 18-49 and leading FOX to another nightly win among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
- FOX held a tremendous advantage over the next highest-rated network of the night, dominating by +215% among Adults 18-49, +300% among Adults 18-34, +342% among Teens and +129% among Total Viewers.
- In fact, AMERICAN IDOL outperformed the combined 4-net competition for the night by +16% among Adults 18-49, +33% among Adults 18-34 and +83% in Teens.
- AMERICAN IDOL retained 93% of the audience of the comparable performance telecast last year on Wednesday 2/25/09 among Adults 18-49, 99% among Adults 18-34, +96% among Teens and 96% in Total Viewers.
- Compared to the previous week’s Wednesday telecast, AMERICAN IDOL held 98% of its audience among Adults 18-49, 97% among Adults 18-34 and 96% among Teens. AMERICAN IDOL grew by +3% among Total Viewers.
On Thursday, FOX won the night again as strong performances from AMERICAN IDOL and KITCHEN NIGHTMARES combined to match the network’s highest rated Thursday night of the season among Adults 18-49 (excluding sports) and post FOX’s highest Total Viewers (excluding sports) on a Thursday in nearly a year.
- Thursday’s AMERICAN IDOL results show posted a 6.5/19 among Adults 18-49 and dominated the 8p hour with an advantage of +71% over its closest competitor among Adults 18-49, +93% among Adults 18-34, +64% among Teens and +53% among Total Viewers. FOX won the hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
- Compared to the previous week’s Thursday telecast, AMERICAN IDOL held 100% of its audience among Adults 18-49 and was up +8% among Total Viewers.
- In the 9p hour KITCHEN NIGHTMARES delivered a 3.3/9 among Adults 18-49 and posted its second highest number of Total Viewers ever, gaining +7% over the previous week’s total.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/21/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 2/21 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.4/8 4.1/10 +21%
Human Target 2.7/8 3.1/8 +15%
House 4.5/12 5.5/14 +22%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.7/8 3.3/9 +22%
Fringe 2.2/6 3.0/7 +36%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 2/21/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 2/21 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 10.6 12.4 +17%
Human Target 8.9 10.2 +15%
House 12.0 14.0 +17%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.6 11.0 +15%
Fringe 6.1 7.8 +28%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 2), AMERICAN IDOL WEDNESDAY (No. 3) and AMERICAN IDOL THURSDAY (No. 5).
FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL WEDNESDAY (No. 2), AMERICAN IDOL TUESDAY (No. 3), AMERICAN IDOL THURSDAY (No. 6), FAMILY GUY SP 3/7 (No. 14), FAMILY GUY (No. 17) and KITCHEN NIGHTMARES (No. 18).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 2), AMERICAN IDOL WEDNESDAY (No. 3), AMERICAN IDOL THURSDAY (No. 4), FAMILY GUY (No. 6), FAMILY GUY SP 3/7 (No. 7), THE SIMPSONS SP 3/7 (No. 8), THE SIMPSONS (No. 10) and KITCHEN NIGHTMARES (No. 14).
FOX had 3 of the Top 20 programs in Total Viewers: AMERICAN IDOL WEDNESDAY (No. 3), AMERICAN IDOL TUESDAY (No. 4) and AMERICAN IDOL THURSDAY (No. 6).
Week 2/15-2/21/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – MARCH 1 – 7, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18‑49: 2.1/6, 6.6 Mil Total Viewers)
9:00-10:00 24: (A18‑49: 2.5/6, 8.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 2.3/6, 7.6 Mil Total Viewers)
An encore HOUSE posted a 2.1/6 among Adults 18-49 and ranked No. 4 in its hour among Adults 18-49 and Adults 18-34.
At 9p ‘24’ posted a 2.5/6 among Adults 18-49, ranking No. 3 in the 9p hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-10:01 AMERICAN IDOL: (A18‑49: 8.6/22, 23.5 Mil Total Viewers)
The top 10 boys competed on AMERICAN IDOL, posting an 8.6/22 among Adults 18-49 and leading FOX to a nightly win among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. FOX showed a significant advantage over the next highest-rated network of the night, dominating by +161% among Adults 18-49 (8.6/22 vs. 3.3/9 for CBS), +196% among Adults 18-34 (7.1/21 vs. 2.4/7 for NBC), +281% among Teens (6.1/19 vs. 1.6/6 for NBC) and +48% in Total Viewers (23.5 vs. 15.9 Mil. for CBS).
AMERICAN IDOL retained 95% of the equivalent episode last year on Wednesday 2/25/09 among Adults 18-49 (8.6/22 vs. 9.1/23), 97% among Adults 18-34 (7.1/21 vs. 7.3/21) and 96% in Total Viewers (23.5 vs. 24.6 Mil.) AMERICAN IDOL showed gains of +11% among Teens (6.1/19 vs. 5.5/18).
Compared to the previous week’s performance on Tuesday, AMERICAN IDOL held 96% of its audience among Adults 18-49 (8.6/22 vs. 9.0/22), 93% among Adults 18-34 (7.1/21 vs. 7.6/21) and 97% in Total Viewers (23.5 vs. 24.2 Mil.) AMERICAN IDOL grew by +3% among Teens (6.1/19 vs. 5.9/19).
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (A18‑49: 8.5/23, 23.6 Mil Total Viewers)
The top 10 girls competed on AMERICAN IDOL, posting an 8.5/23 among Adults 18-49 and leading FOX to a nightly win among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. FOX showed a tremendous advantage over the next highest-rated network of the night, dominating by +215% among Adults 18-49 (8.5/23 vs. 2.7/8 for CBS), +300% among Adults 18-34 (7.2/22 vs. 1.8/6 for NBC), +342% among Teens (5.3/18 vs. 1.2/4 for CBS) and +129% among Total Viewers (23.6 vs. 10.3 Mil. for CBS).
In fact, AMERICAN IDOL outperformed the combined 4-net competition for the night by +16% among Adults 18-49 (8.5 vs. 7.3 for ABC/CBS/NBC/CW), +33% among Adults 18-34 (7.2 vs. 5.4) and +83% in Teens (5.3 vs. 2.9).
AMERICAN IDOL retained 93% of the comparable performance telecast last year on Wednesday 2/25/09 among Adults 18-49 (8.5/23 vs. 9.1/23), 99% among Adults 18-34 (7.2/22 vs. 7.3/21), +96% among Teens (5.3/18 vs. 5.5/18) and 96% in Total Viewers (23.6 vs. 24.6 Mil.)
Compared to the previous week’s telecast on Wednesday, AMERICAN IDOL held 98% of its audience among Adults 18-49 (8.5/23 vs. 8.7/23), 97% among Adults 18-34 (7.2/22 vs. 7.4/22) and 96% among Teens (5.3/18 vs. 5.5/18). AMERICAN IDOL grew by +3% among Total Viewers (23.6 vs. 23.0 Mil.)
THURSDAY
8:00-9:01 AMERICAN IDOL (S): (A18‑49: 6.5/19, 19.4 Mil Total Viewers)
9:01-10:00 KITCHEN NIGHTMARES (S): (A18‑49: 3.3/9, 7.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 4.9/14, 13.8 Mil Total Viewers)
FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34, Teens and virtually all key demos.
FOX matched its highest rated Thursday night of the season among Adults 18-49 (excluding sports) and posted its highest Total Viewers on a Thursday in nearly a year (since 3/26/09, excluding sports).
FOX’s special Thursday AMERICAN IDOL results show posted a 6.5/19 and dominated the 8p hour showing an advantage of +71% over the next highest-rated network among Adults 18-49 (6.5/19 vs. 3.8/11 for CBS), +93% among Adults 18-34 (5.2/17 vs. 2.7/9 for NBC), +64% among Teens (4.1/15 vs. 2.5/9 for CBS) and +53% among Total Viewers (19.4 vs. 12.7 Mil. for CBS). FOX won the hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
So far this season, AMERICAN IDOL’s average is on par with the same weeks last year with Most Current ratings vs. comparable Most Current, showing 94% retention among Adults 18-49 (9.5/24 vs. 10.1/25), 95% among Adults 18-34 (8.2/24 vs. 8.6/24), 97% among Teens (7.1/23 vs. 7.3/23) and 95% in Total Viewers (25.4 vs. 26.6 Mil.)
Compared to the previous week’s Thursday telecast, AMERICAN IDOL held 100% of its audience among Adults 18-49 (6.5/19 vs. 6.5/17) and is up +8% among Total Viewers (19.4 vs. 18.0 Mil.)
A special KITCHEN NIGHTMARES at 9p delivered a 3.3/9 among Adults 18-49 and posted its second highest number of Total Viewers ever. KITCHEN NIGHTMARES ranked No. 4 in the hour among Adults 18-49, No. 3 among Adults 18-34 and tied for No. 2 among Teens.
KITCHEN NIGHTMARES is up vs. its telecast last week by +7% among Total Viewers (7.9 vs. 7.4 Mil.)
FRIDAY
8:00-9:00 HOUSE (R): (A18‑49: 1.0/4, 3.6 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (R): (A18‑49: 1.4/5, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.2/4, 3.5 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.0/4 and ranked No. 4 in its time period among Adults 18-49 and Adults 18-34.
At 9p, an encore KITCHEN NIGHTMARES delivered a 1.4/5 ranking No. 3 among Adults 18-49 and No. 1 among Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 3 among Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18‑49: 1.9/7, 5.6 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18‑49: 2.2/8, 6.4 Mil Total Viewers)
9:00-10:00 AMW: (A18‑49: 1.8/6, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.9/7, 5.9 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 1 in their respective half hours among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:30 TIL DEATH: (A18‑49: 0.9/3, 2.3 Mil Total Viewers)
7:30-7:59 TIL DEATH: (A18‑49: 1.1/3, 2.8 Mil Total Viewers)
7:59-8:31 SIMPSONS (R): (A18‑49: 2.0/5, 4.6 Mil Total Viewers)
8:31-9:00 SIMPSONS (RS): (A18‑49: 2.2/5, 5.0 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18‑49: 2.7/6, 5.6 Mil Total Viewers)
9:31-10:00 FAMILY GUY (RS): (A18‑49: 2.8/7, 5.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18‑49: 2.0/5, 4.3 Mil Total Viewers)
Against the Academy Awards, FOX aired encores of THE SIMPSONS at 8p (2.0/5) and 830p (2.2/5) and FAMILY GUY at 9p (2.7/6) and 930p (2.8/7). TIL DEATH posted a 0.9/3 at 7p and 1.1/3 at 7:30p.
FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
MARCH 1 – 7, 2010
TOTAL PRIMETIME
ADULTS 18‑49 ADULTS 18‑34 VIEWERS (Mil)
FOX 4.1/11 FOX 3.4/11 FOX 11.3
ABC 3.8/11 ABC 3.2/10 ABC 12.1
CBS 2.6/7 CBS 1.6/5 CBS 10.4
NBC 2.1/6 NBC 1.7/6 NBC 6.4