NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 29 – APRIL 4, 2010
FOX HITS THE TARGET WITH STRONG WEEKLY WIN
Significant gains by HUMAN TARGET, strong returns for BONES and FRINGE and two solid nights of AMERICAN IDOL led FOX to a weekly win with a 2.9/9 among Adults 18-49, beating the next-highest rated network by +12%. FOX remains this season’s No. 1 network, showing an advantage of +12% in the adult demo over the next highest rated broadcast network.
Tuesday’s AMERICAN IDOL Top 10 performance show posted a 7.7/21 among Adults 18-49 and dominated the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. FOX beat its nearest competitor on Tuesday by +133% among Adults 18-49, +126% among Adults 18-34, +262% among Teens and +108% in Total Viewers.
The following night, HUMAN TARGET at 8p delivered a 2.3/8 among Adults 18-49 and showed impressive growth over last week, increasing +15% among Adults 18-49, +15% among Adults 18-34 and +21% in Total Viewers. HUMAN TARGET placed No. 1 in its hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Women 18-49/25-54 and all key male demos.
At 9p on Wednesday, the Top 10 Results on AMERICAN IDOL posted a 6.7/19 among Adults 18-49 and won its hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL outperformed its nearest competitors in the 9p hour by +103% among Adults 18-49, +89% among Adults 18-34, +309% among Teens and +156% in Total Viewers. So far this season, AMERICAN IDOL’s average is on par with the same weeks last year with Most Current ratings vs. comparable Most Current, showing 94% retention among Adults 18-49, 94% among Adults 18-34, 97% among Teens and 95% in Total Viewers.
Thursday’s returns of BONES and FRINGE held up well compared to the rest of broadcast that night, leading FOX to rank No. 3 for the night among Adults 18-49, No. 2 in Adults 18-34 and Teens and No. 1 in Men 18-34. At 8p BONES posted a 2.4/8 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49 and Adults 18-34, No. 3 in Teens and No. 1 in Men 18-34. In head to head competition in the 8p hour, BONES outperformed ABC’s Flash Forward by +60% among Adults 18-49. FRINGE at 9p delivered a 2.2/7 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49, Adults 18-34 and Teens.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/21/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 3/21 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.2/8 3.9/9 +22%
Human Target 2.6/7 3.1/8 +19%
House 4.3/11 5.2/13 +21%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.7/8 3.2/9 +19%
Fringe 2.2/6 2.9/7 +32%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 3/21/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 3/21 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 10.0 11.8 +18%
Human Target 8.6 10.0 +16%
House 11.5 13.4 +17%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.4 10.8 +15%
Fringe 6.0 7.7 +28%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 2 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1) and AMERICAN IDOL WEDNESDAY (No. 2).
FOX had 3 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2) and FAMILY GUY (No. 13).
FOX had 5 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 5), SONS OF TUCSON (No. 8 tie) and THE CLEVELAND SHOW (No. 14 tie).
FOX had 2 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 2) and AMERICAN IDOL WEDNESDAY (No. 3).
Week 3/08-3/14/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – MARCH 29 – APRIL 4, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18‑49: 1.9/5, 5.5 Mil Total Viewers)
9:00-10:00 24: (A18‑49: 2.6/7, 8.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 2.3/6, 7.0 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.9/5 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49 and Adults 18-34.
‘24’ at 9p posted a 2.6/7 and ranked No. 3 in the hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-10:03 AMERICAN IDOL: (A18‑49: 7.7/21, 21.8 Mil Total Viewers)
The Top 10 on AMERICAN IDOL posted a 7.7/21 among Adults 18-49 and dominated the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. FOX showed an advantage over its nearest competitor of +133% among Adults 18-49 (7.7 vs. 3.3 for ABC), +126% among Adults 18-34 (6.1 vs. 2.7 for ABC), +262% among Teens (4.7 vs. 1.3 for ABC) and +108% in Total Viewers (21.8 vs. 10.5 Mil for ABC.)
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18‑49: 2.3/8, 8.2 Mil Total Viewers)
9:00-10:04 AMERICAN IDOL: (A18‑49: 6.7/19, 20.5 Mil Total Viewers)
8:00-10:04 FOX PRIME: (A18‑49: 4.5/14, 14.6 Mil Total Viewers)
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed an advantage of +114% over the next highest-rated network among Adults 18-49 (4.5/14 vs. 2.1/6 for ABC), +106% among Adults 18-34 (3.3/12 vs. 1.6/5 for ABC), +170% among Teens (2.7/10 vs. 1.0/4 for CW) and +103% among Total Viewers (14.6 vs. 7.2 Mil for NBC.)
At 8p HUMAN TARGET posted a 2.3/8 among Adults 18-49 and showed impressive growth over last week increasing +15% among Adults 18-49 (2.3/8 vs. 2.0/6), +15% among Adults 18-34 (1.5/6 vs. 1.3/5) and +21% in Total Viewers (8.2 vs. 6.8 Mil). HUMAN TARGET won the hour among Adults 18-49, Total Viewers, Adults 18-34 (tie), Adults 25-54, Women 18-49/25-54 and all key male demos.
The Top 10 Results on AMERICAN IDOL posted a 6.7/19 among Adults 18-49 and won its hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL outperformed its nearest competitors in the 9p hour by +103% among Adults 18-49 (6.7/19 vs. 3.3/9 for ABC), +89% among Adults 18-34 (5.1/16 vs. 2.7/9 for ABC), +309% among Teens (4.5/16 vs. 1.1/4 for ABC) and +156% in Total Viewers (20.5 vs. 8.0 Mil for CBS.)
So far this season, AMERICAN IDOL’s average is on par with the same weeks last year with Most Current ratings vs. comparable Most Current, showing 94% retention among Adults 18-49 (9.3/24 vs. 9.9/25), 94% among Adults 18-34 (7.8/23 vs. 8.3/23), 97% among Teens (6.6/21 vs. 6.8/21) and 95% in Total Viewers (25.1 vs. 26.4 Mil.)
THURSDAY
8:00-9:00 BONES: (A18‑49: 2.4/8, 8.7 Mil Total Viewers)
9:00-10:00 FRINGE: (A18‑49: 2.2/7, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 2.3/7, 7.3 Mil Total Viewers)
FOX ranked No. 3 for the night among Adults 18-49, No. 2 in Adults 18-34 and Teens and No. 1 in Men 18-34.
At 8p BONES posted a 2.4/8 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49 and Adults 18-34, No. 3 in Teens and No. 1 in Men 18-34. In head to head competition in the 8p hour BONES outperformed ABC’s Flash Forward by +60% among Adults 18-49 (2.4/8 vs. 1.5/5).
FRINGE at 9p posted a 2.2/7 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49, Adults 18-34 and Teens.
FRIDAY
8:00-9:00 HOUSE (R): (A18‑49: 0.9/4, 2.9 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (R): (A18‑49: 1.5/5, 3.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.2/5, 3.2 Mil Total Viewers)
At 8p, a HOUSE encore posted a 0.9/4 and ranked No. 5 in its time period among Adults 18-49 and No. 1 among Adults 18-34 (tie).
At 9p, an encore KITCHEN NIGHTMARES delivered a 1.5/5 ranking No. 1 among Adults 18-49 (tie) and Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 1 among Adults 18-34.
SATURDAY
8:00-8:30 COPS (R): (A18‑49: 1.1/4, 3.6 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18‑49: 1.5/6, 4.8 Mil Total Viewers)
9:00-10:00 AMW: (A18‑49: 1.5/5, 4.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.4/5, 4.5 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 2 in their respective half hours among Adults 18-49 (tie at 8p) and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 3 in its hour among Adults 18-49 and No. 2 among Adults 18-34.
FOX ranked No. 3 for the night on a total primetime basis among Adults 18-49 and No. 2 among Adults 18-34.
SUNDAY
7:00-7:30 TIL DEATH: (A18‑49: 0.5/2, 1.5 Mil Total Viewers)
7:30-7:59 TIL DEATH: (A18‑49: 0.7/2, 1.8 Mil Total Viewers)
7:59-8:31 SIMPSONS (R): (A18‑49: 1.4/5, 3.4 Mil Total Viewers)
8:31-9:00 CLEVELAND SHOW (R): (A18‑49: 1.7/5, 3.7 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18‑49: 2.2/6, 4.6 Mil Total Viewers)
9:31-10:00 SONS OF TUCSON: (A18‑49: 1.4/4, 3.1 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18‑49: 1.3/4, 3.1 Mil Total Viewers)
On Easter Sunday FOX aired encores of THE SIMPSONS (1.4/5), THE CLEVELAND SHOW (1.7/5) and FAMILY GUY (2.2/6). At 9:30p an original SONS OF TUCSON did a 1.4/4 while back to back episodes of TIL DEATH ran in the 7p hour (0.5/2, 0.7/2). FOX ranked No. 4 for the night among Adults 18-49, No. 3 in Adults 18-34 and No. 1 in Teens (tie).
MARCH 29 – APRIL 4, 2010
TOTAL PRIMETIME
ADULTS 18‑49 ADULTS 18‑34 VIEWERS (Mil)
FOX 2.9/9 FOX 2.3/8 FOX 8.5
ABC 2.5/8 ABC 1.9/7 ABC 8.5
CBS 2.6/8 CBS 1.7/6 CBS 10.1
NBC 1.9/6 NBC 1.5/5 NBC 5.8