VH1 announced today the on-air plans to pay tribute to the late mega-star, Prince.  Beginning today at 5:30 PM ET, Prince’s iconic movie, “Purple Rain,” will kick of a weekend long marathon.  Immediately following the first airing of “Purple Rain,” the network will air a block of his most memorable music videos.  Throughout the following days, VH1’s Sway will host news updates with artists’ memories and fan reactions.

VH1 Programming Schedule:

Thursday, April 21:

5:30 PM ET/PT – “Purple Rain”

8:00 PM ET/PT – Prince Music Video Block

10:00 PM ET/PT – “Purple Rain”

12:30 AM ET/PT – Prince Music Video Block

Friday, April 22:

12:00 PM ET/PT – “Purple Rain”

10:30P PM ET/PT – “Purple Rain”

Saturday, April 23:

9:00 AM ET/PT– “Purple Rain”

4:30 PM ET/PT – 7:00 PM – “Purple Rain”

Sunday, April 24:

1 PM ET/PT – “Purple Rain”

9PM ET/PT– “Purple Rain”