NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 11 – 17, 2010
STABLE SCHEDULE PAYS OFF FOR FOX
FOX Sees Week Over Week Gains While Other Nets Decline
Solid performances by returning shows HOUSE and GLEE, the HELL’S KITCHEN milestone 100th episode and newcomer RAISING HOPE, along with week over week growth on its Thursday night gave FOX a very close No. 2 finish (2.6/8 vs. CBS’ 2.7/8) among Adults 18-49 and a weekly win among Adults 18-34 and Teens. FOX ranks second among Adults 18-49 so far this Fall.
Key weekly highlights:
- On Monday, HOUSE was the highest-rated drama of the night among Adults 18-49 for the fourth week in a row and the highest-rated program of the night outright among Adults 18-34.
- FOX won its fourth consecutive Tuesday last week among Adults 18-49 with its new comedy block on the night. GLEE grew week over week and showed significant gains compared to its average last Fall with originals (+42%, vs. 3.3/9), while new comedy RAISING HOPE remained steady at 9pm.
- Wednesday’s two-hour block of HELL’S KITCHEN, including the show’s milestone 100th episode, held its audience week over week, tying as its highest rating among Adults 18-49 so far this season. In fact, HELL’S KITCHEN is the only 4-net reality program to show growth from its premiere at this point in the season. FOX won Wednesday night among Adults 18-34 and Teens.
- FOX’s Thursday night made gains from last week among Total Viewers, led by a +4% week over week increase by BONES.
- On Sunday, FOX’s MLB NLCS GAME 2 posted a 2.7 rating among Adults 18-49 from 8:15-11:22p, showing growth of +93% compared to the equivalent NLCS Game 2 on TBS last year on Friday, 10/16/09 at 4pm (1.4).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/03/10), FOX’s scripted programs have shown significant increases among Adults 18-49:
10/11 Season thru 10/03 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 4.0/11 5.2/13 +30%
Glee 5.8/16 6.9/18 +19%
Raising Hope 3.1/8 3.5/9 +13%
Running Wilde 2.2/6 2.4/6 +9%
Bones 2.6/8 3.4/10 +31%
Fringe 2.0/6 2.9/7 +45%
Good Guys 0.8/3 1.1/4 +38%
Simpsons 3.9/11 4.3/11 +10%
Cleveland 3.1/8 3.4/8 +10%
Family Guy 4.3/10 5.1/12 +19%
American Dad 3.0/7 3.4/8 +13%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/03/10), FOX’s scripted programs have shown significant increases among Total Viewers:
10/11 Season thru 10/03 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 10.5 13.0 +24%
Glee 13.0 15.4 +18%
Raising Hope 7.2 8.1 +13%
Running Wilde 5.0 5.5 +10%
Bones 9.8 11.9 +21%
Fringe 5.5 7.4 +35%
Good Guys 2.6 3.4 +31%
Simpsons 8.2 8.9 +9%
Cleveland 6.7 7.1 +6%
Family Guy 8.8 10.1 +15%
American Dad 6.2 6.9 +11%
Weekly Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49: GLEE (No. 3), HOUSE (No. 12) and HELL’S KITCHEN (No. 20).
FOX had 5 of the Top 20 programs among Adults 18-34: GLEE (No. 2), HOUSE (No. 6), HELL’S KITCHEN (No. 9), FOX MLB NLCS GAME 2 PRE (No. 15 tie) and HELL’S KITCHEN- WED 8P (No. 15 tie).
FOX had 4 of the Top 20 programs among Teens: GLEE (No. 1), RAISING HOPE (No. 5) HELL’S KITCHEN (No. 10) and HELL’S KITCHEN- WED 8P (No. 18).
FOX had 1 of the Top 20 programs among Total Viewers: GLEE (No. 18).
Week 9/27-10/03/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – OCTOBER 11 – 17, 2010
MONDAY
8:00-9:00 HOUSE: (A18‑49: 3.6/10, 9.7 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 1.9/5, 5.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 2.7/7, 7.6 Mil Total Viewers)
Airing against competitive NFL and MLB sports programming, FOX ranked No. 3 for the night among Adults 18-49 and No. 1 in Adults 18-34 (tie).
HOUSE posted a 3.6/10 and was the highest rated drama of the night among Adults 18-49, outperforming ABC’s Castle, CBS’ Hawaii Five-O and NBC’s Chuck, The Event and Chase and was the highest rated program of the night outright in Adults 18-34. HOUSE ranked No. 2 in the 8p hour among Adults 18-49 and No. 1 in Adults 18-34.
LIE TO ME at 9p delivered a 1.9/5 among Adults 18-49 and ranked No. 4 in the 9p hour among Adults 18-49.
TUESDAY
8:00-9:01 GLEE: (A18‑49: 4.7/13, 11.4 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (A18‑49: 2.5/6, 6.0 Mil Total Viewers)
9:31-10:00 RUNNING WILDE: (A18‑49: 1.4/4, 3.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 3.3/9, 8.1 Mil Total Viewers)
FOX ranked No. 1 for the night among Adults 18-49 (tie), Adults 18-34 and Teens.
GLEE posted a 4.7/13 and was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens. GLEE was up +0.1 rating point compared to the previous week in Adults 18-49, Adults 18-34 and Teens.
GLEE won the 8p hour among Adults 18-49, Adults 18-34 and Teens.
At 9p RAISING HOPE delivered a 2.5/6 among Adults 18-49, on par with the previous week. RAISING HOPE ranked No. 4 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 (tie) and No. 2 in Teens.
RUNNING WILDE at 9:30p posted a 1.4/4 among Adults 18-49 and ranked No. 4 in the 9:30p half hour among Adults 18-49 and Adults 18-34 and No. 2 in Teens.
WEDNESDAY
8:00-10:00 HELL’S KITCHEN: (A18‑49: 3.1/9, 6.8 Mil Total Viewers)
HELL’S KITCHEN posted a 3.1/9 for the night among Adults 18-49 and maintained its performance from the previous week (3.1/9).
HELL’S KITCHEN is the only 4-net reality program to be up from its premiere at this point in the season.
Back to back episodes of HELL’S KITCHEN gave FOX the No. 2 rank for the night among Adults 18-49 and No. 1 in Adults 18-34 and Teens.
THURSDAY
8:00-9:00 BONES: (A18‑49: 2.6/8, 9.6 Mil Total Viewers)
9:00-10:00 FRINGE: (A18‑49: 2.0/5, 5.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 2.3/7, 7.4 Mil Total Viewers)
BONES posted a 2.6/8 among Adults 18-49 on par with its average this season (2.6/8). In Total Viewers BONES grew +4% compared to the previous week (9.6 vs. 9.2 Mil.) BONES ranked No. 2 in the 8p hour among Adults 18-49 (tie) and Adults 18-34 (tie) and No. 1 in Women 18-34.
At 9p FRINGE delivered a 2.0/5, also on par with its prior season average (2.0/5) and the previous week in Adults 18-49 (2.0/5). FRINGE ranked No. 4 in the hour among Adults 18-49.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18‑49: 0.7/3, 2.6 Mil Total Viewers)
9:00-10:00 GOOD GUYS: (A18‑49: 0.8/3, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 0.8/3, 2.5 Mil Total Viewers)
At 8p an encore HOUSE posted a 0.7/3 among Adults 18-49 and THE GOOD GUYS posted a 0.8/3 at 9p.
FOX ranked No. 5 for the night in Adults 18-49 and No. 3 among Adults 18-34 (tie).
SATURDAY
7:52-11:01 NLCS GAME 1 (GIANTS&PHILLIES) (S): (A18‑49: 2.1/7, 7.1 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18‑49: 2.2/7, 7.3 Mil Total Viewers)
MLB NLCS GAME 1 on FOX posted a 2.1/7 rating among Adults 18-49 from 7:52-11:01p.
FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34 and all key demos.
SUNDAY
7:00-7:10 NFL OVER-RUN (C): (A18‑49: 10.5/34, 28.6 Mil Total Viewers)
7:10-8:00 THE OT: (A18‑49: 4.3/14, 11.3 Mil Total Viewers)
8:00-8:15 NLCS PRE-GAME (S): (A18‑49: 2.8/8, 8.7 Mil Total Viewers)
8:15-11:22 NLCS GAME 2 (GIANTS&PHILLIES) (S): (A18‑49: 2.7/7, 8.8 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18‑49: 3.4/9, 10.5 Mil Total Viewers)
MLB NLCS GAME 2 on FOX posted a 2.7/7 among Adults 18-49 from 8:15-11:22p, showing growth of +93% compared to the equivalent NLCS Game 2 on TBS last year on Friday, 10/16/09 at 4pm (1.4/8).
FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34.
OCTOBER 11 – 17, 2010
TOTAL PRIMETIME
ADULTS 18‑49 ADULTS 18‑34 VIEWERS (Mil)
FOX 2.6/8 FOX 2.4/8 FOX 7.6
ABC 2.4/7 ABC 1.9/6 ABC 8.8
CBS 2.7/8 CBS 1.7/5 CBS 11.1
NBC 2.5/7 NBC 2.0/7 NBC 7.1