NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 15 – 21, 2010
A gold medal performance from Tuesday’s AMERICAN IDOL and double-digit growth from Sunday’s animated originals of THE SIMPSONS, THE CLEVELAND SHOW, and AMERICAN DAD contributed to FOX’s weekly rating of 3.2/9 among Adults 18-49. In addition, Tuesday’s AMERICAN IDOL ranked as the No. 1 program of the week besting all Olympics telecasts among Adults 18-49. Despite tough competition this season from such major events as the Olympics and the Super Bowl, FOX remains the No. 1 network of the season and leads its closest competitor (CBS) by +12%.
AMERICAN IDOL dominated the night on Tuesday, achieving an impressive 9.2/23 among Adults 18-49. FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
- AMERICAN IDOL significantly outperformed its nearest competitor by advantages of +67% among Adults 18-49, +100% among Adults 18-34, +144% among Teens and +17% in Total Viewers.
- Despite airing against the Olympics, AMERICAN IDOL retained 99% of its ratings among Adults 18-49 from the same Hollywood Week episode last year on 2/10/09, as well as 99% among Adults 18-34 and 96% in Total Viewers.
On Sunday night original episodes of animated favorites THE SIMPSONS, THE CLEVELAND SHOW, and AMERICAN DAD grew significantly over their previous week’s performances.
- At 8p THE SIMPSONS posted a 2.9/8 among Adults 18-49, marking a +12% increase over the previous week.
- THE CLEVELAND SHOW in the 8:30p timeslot delivered a 2.8/7 among Adults 18-49, gaining +17% over the previous week.
- At 9:30p AMERICAN DAD achieved a 2.8/6 among Adults 18-49, up +12% versus the previous week.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 2/07/10), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 2/07 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
24 3.5/9 4.2/10 +20%
Human Target 2.9/8 3.4/9 +17%
House 4.6/12 5.7/14 +24%
Lie to Me 2.5/6 2.9/7 +16%
Glee 2.9/8 3.6/9 +24%
Bones 2.8/8 3.5/10 +25%
Fringe 2.2/6 3.0/7 +36%
Dollhouse 0.8/3 1.2/4 +50%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 2/07/10), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 2/07 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
24 11.0 12.8 +16%
Human Target 9.5 10.7 +13%
House 12.3 14.3 +16%
Lie to Me 6.9 8.0 +16%
Glee 6.6 7.9 +20%
Bones 9.9 11.5 +16%
Fringe 6.1 7.8 +28%
Dollhouse 2.2 3.0 +36%
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 5), FAMILY GUY (No. 18) and THE SIMPSONS (No. 19).
FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 3), FAMILY GUY (No. 11), AMERICAN DAD (No. 15 tie), THE CLEVELAND SHOW (No. 15 tie) and THE SIMPSONS (No. 17).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL TUESDAY (No. 1), AMERICAN IDOL WEDNESDAY (No. 2), FAMILY GUY (No. 8), AMERICAN DAD (No. 9), THE CLEVELAND SHOW (No. 12), THE SIMPSONS (No. 14), HOUSE (No. 19 tie) and 24 (No. 19 tie).
FOX had 2 of the Top 20 programs in Total Viewers: AMERICAN IDOL TUESDAY (No. 5) and AMERICAN IDOL WEDNESDAY (No. 9).
Week 1/25-1/31/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – FEBRUARY 15 – 21, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18‑49: 2.2/6, 6.8 Mil Total Viewers)
9:00-10:00 24: (A18‑49: 2.8/7, 8.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 2.5/6, 7.7 Mil Total Viewers)
At 8p an encore HOUSE posted a 2.2/6 among Adults 18-49 and ranked No. 3 in its hour among Adults 18-49 and Adults 18-34.
Airing against the Olympics on NBC and following an encore HOUSE, drama ‘24’ posted a 2.8/7 among Adults 18-49. ‘24’ ranked No. 4 in the 9p hour among Adults 18-49 and No. 3 in Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 3 in Adults 18-34.
TUESDAY
8:00-10:00 AMERICAN IDOL: (A18‑49: 9.2/23, 23.9 Mil Total Viewers)
FOX’s AMERICAN IDOL dominated NBC’s Olympics for the night showing an advantage of +67% among Adults 18-49 (9.2/23 vs. 5.5/14), +100% among Adults 18-34 (7.8/22 vs. 3.9/11), +144% among Teens (6.6/21 vs. 2.7/9) and +17% in Total Viewers (23.9 vs. 20.5 Mil.) FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
Despite airing against the Olympics, AMERICAN IDOL retained 99% of the same Hollywood episode last year on 2/10/09 among Adults 18-49 (9.2/23 vs. 9.3/24), 99% among Adults 18-34 (7.8/22 vs. 7.9/23) and 96% in Total Viewers (23.9 vs. 25.0 Mil.)
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18‑49: 2.1/6, 7.2 Mil Total Viewers)
9:00-10:00 AMERICAN IDOL: (A18‑49: 7.0/17, 18.6 Mil Total Viewers)
8:00-9:00 FOX PRIME: (A18‑49: 4.5/12, 12.9 Mil Total Viewers)
At 8p against the Olympics on NBC, HUMAN TARGET posted a 2.1/6 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens.
Airing against particularly strong Olympics competition at 9p, AMERICAN IDOL delivered a 7.0/17 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens.
So far this season, AMERICAN IDOL’s average is on par with the same weeks last year, showing 94% retention among Adults 18-49 (9.6/25 vs. 10.2/25), 94% among Adults 18-34 (8.3/24 vs. 8.8/25), 97% among Teens (7.5/24 vs. 7.7/24) and 95% in Total Viewers (25.4 vs. 26.7 Mil.)
FOX ranked No. 2 for the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
THURSDAY
8:00-9:00 BONES (R): (A18‑49: 1.6/4, 5.8 Mil Total Viewers)
9:00-10:00 PAST LIFE: (A18‑49: 1.1/3, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.3/4, 4.6 Mil Total Viewers)
An encore BONES delivered a 1.6/4 among Adults 18-49 and ranked No. 3 in the 8p hour among Adults 18-49 and Adults 18-34.
At 9p PAST LIFE posted a 1.1/3 among Adults 18-49 and ranked No. 4 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18‑49: 1.0/3, 3.3 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (R): (A18‑49: 1.1/3, 2.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.1/3, 3.0 Mil Total Viewers)
At 8p, a HOUSE encore posted a 1.0/3 and ranked No. 4 in its time period among Adults 18-49 and Adults 18-34.
At 9p, an encore KITCHEN NIGHTMARES delivered a 1.1/3 ranking No. 3 among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS: (A18‑49: 1.6/5, 4.9 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18‑49: 1.9/6, 5.5 Mil Total Viewers)
9:00-10:00 AMW: (A18‑49: 1.5/4, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18‑49: 1.6/5, 5.0 Mil Total Viewers)
Due to Olympic coverage being sustained from 8-830p, COPS at 8p ranked No. 1 in its half hour among Adults 18-49 and Adults 18-34. COPS 2 at 830p ranked No. 2 in its respective half hour among Adults 18-49 and Adults 18-34.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:10 NASCAR OVER-RUN: SUSTAINED
7:10-7:30 TIL DEATH: (A18‑49: 1.3/4, 3.4 Mil Total Viewers)
7:30-7:59 TIL DEATH: (A18‑49: 1.2/3, 2.9 Mil Total Viewers)
7:59-8:30 SIMPSONS: (A18‑49: 2.9/8, 6.0 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW: (A18‑49: 2.8/7, 5.6 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18‑49: 3.2/7, 6.3 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18‑49: 2.8/6, 5.7 Mil Total Viewers)
7:10-10:00 FOX PRIME: (A18‑49: 2.4/6, 5.1 Mil Total Viewers)
At 8p THE SIMPSONS posted a 2.9/8 among Adults 18-49, up +12% from last week (2.6/7). THE SIMPSONS ranked No. 2 in its half hour among Adults 18-49, Adults 18-34 and Teens and No. 1 in Men 18-34. CLEVELAND at 8:30p did a 2.8/7 among Adults 18-49, up +17% from last week (2.4/6) while it ranked No. 3 in the time period among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
An encore FAMILY GUY at 9p did a 3.2/7 among Adults 18-49 and ranked No. 4 in the half hour among Adults 18-49, No. 2 in Adults 18-34 and Teens and No. 1 in Men 18-34. At 9:30p AMERICAN DAD posted a 2.8/6 and was up +12% versus last week in Adults 18-49 (2.5/6). AMERICAN DAD ranked No. 4 in the time period among Adults 18-49, No. 3 in Adults 18-34, No. 2 in Teens and No. 1 in Men 18-34.
At 7p TIL DEATH posted a 1.3/4 and ranked No. 3 in the half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens (tie). At 7:30p TIL DEATH did a 1.2/3 and ranked No. 4 in Adults 18-49 and No. 3 in Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
FEBRUARY 15 – 21, 2010
TOTAL PRIMETIME
ADULTS 18‑49 ADULTS 18‑34 VIEWERS (Mil)
FOX 3.2/9 FOX 2.8/9 FOX 8.7
ABC 2.1/6 ABC 1.8/6 ABC 6.3
CBS 2.0/5 CBS 1.3/4 CBS 7.8
NBC 6.7/18 NBC 4.8/15 NBC 24.7