FOURSQUARE USERS HUNT FOR HISTORICAL SITES IN THEIR LOCAL COMMUNITIES WITH LAUNCH OF HISTORY™’S “AMERICA THE STORY OF US” PROMOTION
Featured Cities Include New York, San Francisco, Los Angeles, Boston, Washington DC, Philadelphia, Las Vegas, New Orleans, Atlanta, Dallas, Houston, Miami, Chicago, Seattle, Austin, Denver, Phoenix, Detroit and Minneapolis
Randomly Selected Users Will Win AMERICA THE STORY OF US Prize Package
AMERICA THE STORY OF US PREMIERES on SUNDAY, APRIL 25 at 9:00 PM ET on HISTORY
New York, April 14, 2010 – Across the country, users of foursquare, the popular location-based social media platform for mobile phones, will be “checking in” to sites associated with American history in their local communities with the April 19 launch of the America The Story of Us Sweepstakes on foursquare. The promotion was created through a partnership between foursquare and HISTORY channel in conjunction with the network’s upcoming premiere of AMERICA THE STORY OF US, an epic 12-hour television event and education initiative that tells the tough and thrilling adventure that is America’s 400-year history. The series debuts on Sunday, April 25 at 9pm ET on HISTORY.
Those interested in participating can download the foursquare application on their mobile device and or follow HISTORY at: www.foursquare.com/historychannel
Upon checking-in to select locations, users will receive a “Fun Fact Pop Up” with interesting information about the location by HISTORY. For example: users in New York who check in to St. Paul’s Chapel will discover George Washington worshipped there on his Inauguration in 1789 and users in Los Angeles who check in at the Cinerama Dome will find out it opened in 1963 with the premiere of ‘It’s a Mad, Mad, Mad, Mad World’ and that it’s the world’s only concrete geodesic dome. Users are also encouraged to leave their own comments about the sites for others to discover.
“Teaming up with foursquare for the AMERICA THE STORY OF US promotion reinforces the HISTORY brand’s 360 degree approach of aggressively reaching our viewers in new platforms,” says Chris Moseley, SVP of Marketing for HISTORY. “The connection to AMERICA THE STORY OF US is a perfect fit as it will allow users of foursquare to discover the history in their own cities as well as leave historical tips for others to experience.”
Ten randomly selected foursquare users will win HISTORY prizes each week from April 25-June 6. Winners will receive a History sports bag filled with prizes such as a Classic 1935 Monopoly Game, portable cooler, grilling tools, picnic set, and more.
Narrated by Liev Schreiber (X-Men Origins: Wolverine, A View from the Bridge), AMERICA THE STORY OF US is the most in-depth television series ever produced by HISTORY, as well as the broadest educational outreach initiative the network has ever undertaken. It is the first television event in nearly forty years to present the history of America, and the most elaborate and ambitious in the scale of its cinematic vision.
ElectricArtists secured the partnership between foursquare and HISTORY and is executing the promotion.
HISTORY™ and HISTORY HD™ are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, Battle 360, How The Earth Was Made, Ice Road Truckers, Pawn Stars and The Universe, as well as acclaimed specials including 102 Minutes That Changed America, 1968 with Tom Brokaw, King, Life After People, Nostradamus: 2012, Star Wars: The Legacy Revealed and WWII in HD. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY web site, located at www.history.com, is the definitive historical online source that delivers entertaining and informative content featuring broadband video, interactive timelines, maps, games and more.